The Harris campaign is ramping up its efforts to reach Latino voters as Hispanic Heritage Month kicks off, with a focus on engaging the community through various events and media platforms. The campaign’s Latino outreach strategy includes investments in Spanish-language radio ads, organizing efforts at sporting events, and mobilizing key surrogates to connect with voters in critical battleground states.
Latino Outreach Strategy
As early voting approaches in key swing states like Arizona, Nevada, and Pennsylvania, the Harris campaign is doubling down on its efforts to engage Latino voters. The campaign’s strategy includes a multi-faceted approach that encompasses a wide range of activities aimed at connecting with the Latino community.
One of the key components of the campaign’s outreach strategy is a significant investment in Spanish-language radio ads. The campaign plans to spend $3 million on new ads that will run from September 15 to October 15, marking one of the largest and most significant spending efforts in Hispanic media to date. The ads will be tailored to engage Latino voters and will be strategically placed during popular sports-themed shows to maximize reach and impact.
In addition to radio ads, the campaign is also organizing events at sporting venues to connect with Latino voters. Mobile billboards featuring an ad called “Luchadora” will be deployed near boxing matches and baseball games to highlight Vice President Kamala Harris’ work on the border and her efforts against cartels during her time as California state attorney general. These events aim to engage Latino voters in a meaningful way and underscore the importance of their participation in the upcoming election.
Surrogate Outreach and Engagement
To further bolster its outreach efforts, the Harris campaign is mobilizing key surrogates to connect with Latino voters in critical swing states. Vice President Kamala Harris is set to address the Congressional Hispanic Caucus Institute’s annual conference, while Minnesota Governor Tim Walz will be pitching Latino voters in key battleground states in the coming weeks. Surrogates like Rep. Adriano Espaillat, Sen. Ben Ray Lujan, and campaign manager Julie Chavez Rodriguez will also be attending events to engage with Latino voters on behalf of the campaign.
The campaign is also leveraging high-profile events like the super middleweight fight between Canelo Alvarez and Edgar Berlanga in Las Vegas to connect with Latino voters. Surrogates will be in attendance at the event to engage with voters and highlight the importance of their participation in the election. These efforts underscore the campaign’s commitment to reaching Latino voters through a variety of channels and platforms.
Community Engagement and Mobilization
Beyond traditional campaigning tactics, the Harris campaign is also focusing on community engagement and mobilization efforts to connect with Latino voters. Events like “Latinos con Harris-Walz” in Michigan and the Detroit Tigers Hispanic Heritage tailgate event aim to engage with voters in a more personal and impactful way. These events provide an opportunity for Latino voters to interact with campaign surrogates and learn more about Vice President Kamala Harris’ platform and policies.
The campaign is also hosting a “call-a-thon” to reach 500,000 voters in 30 days, underscoring the urgency and importance of Latino voter participation in the upcoming election. The campaign’s emphasis on community engagement and mobilization reflects its commitment to connecting with Latino voters on a personal level and emphasizing the stakes of the election for the Latino community.
In conclusion, the Harris campaign’s Latino outreach efforts are a crucial component of its overall strategy to connect with voters and mobilize support in key battleground states. By investing in Spanish-language radio ads, organizing events at sporting venues, and mobilizing key surrogates to engage with voters, the campaign is taking significant steps to reach Latino voters and underscore the importance of their participation in the upcoming election. Through these efforts, the campaign aims to build a strong and lasting connection with the Latino community and secure their support in the race for the White House.
