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Svante Technologies Inc. (Svante), a global leader in carbon capture and removal technology, has joined forces with Speed Skating Canada to launch a groundbreaking climate change awareness and education campaign called “Save the Ice” at the ISU World Cup Speed Skating event in Calgary. This initiative aims to shed light on the devastating impact of global warming on winter sports, particularly speed skating, and empower Canadians to take action against climate change.

The Threat to Winter Sports

Greenhouse gases like carbon dioxide (CO₂) are driving global warming, leading to the rapid disappearance of ice and snow. This phenomenon poses a significant threat to winter sports, forcing activities like speed skating to move indoors due to the unpredictable ice conditions caused by a warming planet. The “Save the Ice” campaign seeks to highlight the urgency of climate action and engage the public in preserving winter sports and the environment for future generations.

A Personal Connection

Ron Weiser, Chair of the Board of Directors at Speed Skating Canada, emphasized the personal impact of climate change on athletes and communities that rely on winter sports for their livelihood. This sentiment was echoed by Richard Laliberte, COO at Svante and former Speed Skating Canada athlete, who emphasized the campaign’s significance in protecting both winter sports and the planet.

Taking Action at the ISU World Cup

To promote the “Save the Ice” campaign at the ISU World Cup Speed Skating event, Svante and Speed Skating Canada strategically placed signage around the Olympic Oval with a compelling message: “Help the Climate. Save the Ice.” Visitors were encouraged to scan a QR code that directed them to a webpage where they could learn about the impact of CO₂ on climate change, the importance of carbon capture and removal, and watch a video featuring Canadian Olympic speed skater Gaetan Boucher discussing the effects of climate change on speed skating.

Partnership for Change

Colleen Nitta, Director of Marketing and Communications at Svante, highlighted the strong partnership between Svante and Speed Skating Canada in delivering this impactful campaign. The collaboration aims to leverage the platform of sport to inspire Canadians and global communities to take action against climate change and make a tangible difference in combating this pressing issue.

Looking Ahead

As the “Save the Ice” campaign gains momentum, Svante and Speed Skating Canada are committed to continuing their efforts to raise awareness about climate change and empower individuals to contribute to a sustainable future. By working together, these organizations are paving the way for a greener, healthier planet for generations to come.

For more information about the campaign and to watch the video, visit svanteinc.com/save-the-ice.