PUMA, a renowned sports company, has recently announced the appointment of Markus Neubrand as its Chief Financial Officer (CFO) and a member of the Management Board, effective from October 1, 2024. This decision comes as the current CFO, Hubert Hinterseher, will be stepping down from his role by mutual agreement on December 31, 2024.
Markus Neubrand brings a wealth of experience to his new role at PUMA. He most recently served as the Chief Financial Officer at GUESS? Inc. and has previously held key financial positions at luxury fashion brands such as MCM Worldwide and HUGO BOSS for its key region Americas. With his expertise in finance, operational management, and capital markets, Neubrand is poised to lead PUMA in its next phase of growth and brand elevation.
In his new role, Markus Neubrand will be responsible for overseeing Finance, Investor Relations, Legal, IT, and Business Solutions at PUMA. His appointment has been met with enthusiasm by the company’s CEO, Arne Freundt, who expressed confidence in Neubrand’s ability to drive sustainable growth and contribute to the PUMA Family.
As part of the transition process, PUMA and Hubert Hinterseher have mutually agreed that he will step down as CFO on September 30, 2024, and officially leave the company on December 31, 2024. Héloïse Temple-Boyer, Chair of the Supervisory Board, thanked Hinterseher for his dedication and contributions to PUMA’s success over the past two decades.
Following Neubrand’s appointment, PUMA’s Management Board will consist of Arne Freundt (CEO), Markus Neubrand (CFO), Maria Valdes (CPO), and Anne-Laure Descours (CSO). This strategic leadership team is poised to guide PUMA towards continued success in the global sports market.
PUMA, known for its innovative sportswear and footwear, has been a prominent player in the industry for over 75 years. The brand is synonymous with speed, performance, and style, catering to athletes and sports enthusiasts worldwide. By collaborating with top designers and brands, PUMA continues to push the boundaries of sportswear and fashion, integrating sport influences into street culture.
In conclusion, Markus Neubrand’s appointment as CFO of PUMA signifies a new chapter for the company as it embarks on a journey of sustainable growth and brand elevation. With his extensive experience and strategic vision, Neubrand is well-positioned to lead PUMA towards continued success in the dynamic sports market.
