REJO, a leading brand in the heat-not-burn (HNB) tobacco industry, made a significant impact at the InterTabac event in 2024, reaffirming its position as a global provider of innovative tobacco solutions. As the world’s premier event for the tobacco industry, InterTabac provided a platform for REJO to showcase its latest products and technologies, showcasing its commitment to advancing the future of smoking.
At the event, REJO unveiled two new products, the REJO AF1 and REJO Mate Air, highlighting the brand’s dedication to enhancing the smoking experience through advanced technology. The REJO AF1 is a state-of-the-art heating device designed for granular sticks, offering a unique pairing with its own branded tobacco granular sticks OICES and herbal granular sticks TOZE. Utilizing advanced hot airflow heating technology, the REJO AF1 ensures even and thorough heating of each tobacco granule, preserving the natural tobacco aroma while reducing harmful chemicals for a more satisfying smoking experience.
The REJO Mate Air, on the other hand, is a compact and lightweight device equipped with advanced round heating technology, delivering dense clouds and full-bodied flavor for users prioritizing portability without compromising performance. These new products showcase REJO’s commitment to innovation and quality in the HNB market, positioning the brand as a leader in the industry.
In addition to introducing new products, REJO announced its global expansion plans at InterTabac 2024, marking a significant milestone in the brand’s international growth. With a strong presence in Southeast Asia, REJO is now set to launch new products in Europe and the UAE, targeting key markets for HNB innovation. The signing of a Memorandum of Understanding (MOU) with a major partner from the Czech Republic further strengthened REJO’s foothold in Europe, complementing its existing presence in Italy.
The positive reception at InterTabac 2024 highlighted REJO’s growing influence in the global HNB market, with industry professionals, media representatives, and consumers praising the brand’s innovative products and commitment to quality. As REJO continues to push boundaries in tobacco technology, consumers and industry professionals can expect exciting innovation and initiatives from the brand as it leads the charge in the global HNB market.
With a successful showcase at InterTabac 2024 and plans for expansion into key international markets, REJO is poised for continued growth and success in the HNB industry. The brand’s focus on innovation, quality, and consumer satisfaction will drive its expansion efforts, ensuring that it remains at the forefront of the industry. As REJO shapes the future of smoking through its commitment to innovation and quality, consumers and industry professionals can anticipate further advancements and initiatives from the brand in the global HNB market.
About REJO:
REJO is a global provider of quality heat-not-burn products, offering innovative technologies and global operational capabilities. For more information about REJO and its products, visit www.rejonow.com. For media inquiries and visual selects, please contact: newsroom@rejonow.com.
