Noon Whistle Brewing, a popular suburban brewery with locations in Lombard and Naperville, recently found itself in hot water for selling cicada-infused shots of Malort. This unique concoction gained massive attention, especially since it was being offered during a time when two cicada broods were overlapping in the area. However, the brewery’s actions did not go unnoticed, as the Illinois Liquor Control Commission stepped in and cited them for violating state regulations regarding the production and sale of infused spirits.
Background on Noon Whistle Brewing
Noon Whistle Brewing has made a name for itself in the craft beer industry, known for its innovative and creative brews. With a loyal following of beer enthusiasts, the brewery has garnered a reputation for pushing the boundaries and experimenting with unique flavor combinations. However, their foray into the world of cicada-infused shots of Malort raised eyebrows and ultimately led to legal repercussions.
The Controversial Cicada-Infused Malort Shots
The decision to offer cicada-infused shots of Malort was met with both curiosity and criticism. While some patrons were intrigued by the novelty of the drink, others expressed concern over the ethics of using insects in a beverage. The timing of the promotion, coinciding with the emergence of two cicada broods, only added to the controversy surrounding the unconventional offering.
Legal Violations and Fines
Despite the initial buzz generated by the cicada-infused Malort shots, Noon Whistle Brewing soon found itself in hot water with the Illinois Liquor Control Commission. The commission cited the brewery for violating state regulations that mandate infusions be mixed and stored on licensed premises. Additionally, there are strict requirements regarding the labeling and storage of infused spirits, which the brewery failed to adhere to.
According to the manager of the Lombard location, the brewery was fined even after they ceased serving the cicada-infused shots. The incident serves as a reminder to businesses in the alcohol industry of the importance of complying with state regulations and ensuring that all products meet legal standards.
As the story of Noon Whistle Brewing’s cicada-infused Malort shots continues to make headlines, it raises questions about the boundaries of creativity in the craft beverage industry. While experimentation and innovation are valued in the world of craft brewing, it is essential for businesses to operate within the confines of the law and prioritize consumer safety and transparency.
In conclusion, the saga of Noon Whistle Brewing’s cicada-infused Malort shots serves as a cautionary tale for breweries and distilleries looking to push the boundaries of flavor experimentation. While creativity is essential in standing out in a crowded market, it is equally important to prioritize compliance with regulations and ethical considerations. As the craft beverage industry continues to evolve, it is crucial for businesses to strike a balance between innovation and responsibility.