Nature Fresh Farms, a prominent sustainable greenhouse produce grower in North America, has appointed Patrick Criteser as its new Chief Executive Officer (CEO) to lead its expansion. Over the last 25 years, Nature Fresh Farms has become known for its sustainable practices and high-quality fruits and vegetables, such as tomatoes, peppers, cucumbers, and berries.
Patrick Criteser, who previously served as the president and CEO of Tillamook County Creamery Association, brings over 30 years of leadership experience to his new role. His track record of growing billion-dollar companies and leading positive transformations makes him an ideal fit for Nature Fresh Farms as it continues to meet the growing demand for its fresh produce.
The founder and owner of Nature Fresh Farms, Peter Quiring, will transition to the role of executive chairman of the board, while John Ketler will remain as president. Quiring, a mechanical engineer, started the company in 1999 with a vision of producing flavorful and nutritious tomatoes sustainably. The company now operates greenhouses across Canada, the U.S., and Mexico, utilizing sustainable practices such as growing plants in coconut husks and recirculating water in a closed-loop system.
Nature Fresh Farms’ commitment to innovation and sustainability is evident in its practices, such as burning clean waste wood for heat, growing plants vertically to maximize yield, and using bumblebees for pollination. The company’s Discovery Center focuses on developing new varieties of produce that prioritize nutrition and flavor.
As the new CEO, Patrick Criteser is excited to work with the team at Nature Fresh Farms to continue delivering innovative, healthy, and flavorful produce in a sustainable manner. He is dedicated to ensuring the company’s long-term success while creating a fulfilling work environment for all team members.
Nature Fresh Farms is not just a grower; it is an innovator dedicated to pushing the boundaries of greenhouse technology and advocating for sustainable farming practices. The company’s mission is to create a positive impact on the world by providing fresh, flavorful, and high-quality products. Join Nature Fresh Farms in Growing for a Kinder Future™ and learn more about their initiatives at naturefreshfarms.com.
