Doritos, the popular snack brand known for its bold flavors and innovative marketing campaigns, is taking its product to new heights – literally. In a groundbreaking partnership with SpaceX, Doritos has launched a limited edition version of its iconic Cool Ranch chips into outer space. These specially formulated chips are designed to be enjoyed by astronauts during the historic Polaris Dawn mission, the first civilian spacewalk in history.
Astronauts in Space
The astronauts on SpaceX’s Polaris Dawn mission will be treated to a unique snack experience like no other. As they embark on their journey into the unknown, they will have a taste of home waiting for them in the form of Doritos’ Space Cool Ranch chips. These chips are not your average snack food – they have been specially crafted to withstand the challenges of zero gravity while delivering the same bold and zesty flavor that Doritos fans know and love.
Space Snacks
The collaboration between Doritos and SpaceX marks a new chapter in the world of space exploration. By sending a specially formulated version of its Cool Ranch chips to outer space, Doritos is pushing the boundaries of what is possible in terms of food technology. While these space chips may not be available for purchase in stores just yet, the company is giving customers a unique opportunity to try them out for themselves. These limited edition chips will be contained in a glow-in-the-dark canister, adding an extra element of excitement to the overall experience.
Partnership with St. Jude
In addition to the thrill of trying out these space chips, customers also have the chance to make a positive impact through their purchase. Frito-Lay, the parent company of Doritos, has partnered with St. Jude Children’s Research Hospital to make a $500,000 donation to support their critical work in pediatric healthcare. For fans who are curious about what space chips taste like, the opportunity to get their hands on these limited edition snacks comes with a catch – they must make a donation to St. Jude’s. Donations can be made at StJude.org/DoritosInSpace, with larger donations earning rewards such as patches or tickets to the MTV Video Music Awards.
The innovative technology behind these space chips ensures that the flavor remains intact even in the harsh conditions of outer space. Instead of the traditional Doritos dust, an oil-based coating has been used to keep the zesty Cool Ranch flavor locked in on the chips. This attention to detail and commitment to quality is what sets Doritos apart as a leading snack brand.
SpaceX is targeting an August 26 launch date for the Polaris Dawn mission, which is set to last five days. This mission is the first of three planned in the Polaris program, all of which are being commanded and partially funded by Jared Isaacman, the founder of payment services company Shift4. The spacewalk planned for this mission is a key highlight, as it will play a crucial role in the development of spacesuits for future long-duration missions.
“Building a base on the Moon and a city on Mars will require thousands of spacesuits,” SpaceX stated on the mission’s webpage. “The development of this suit and the execution of the EVA will be important steps toward a scalable design for spacesuits on future missions.” This mission represents a significant milestone in the ongoing efforts to explore and colonize other planets.
As the world looks towards the stars with renewed interest and enthusiasm, partnerships like the one between Doritos and SpaceX offer a glimpse into the future of space exploration. By combining cutting-edge technology with popular consumer brands, these collaborations are not only pushing the boundaries of what is possible in space but also creating new opportunities for innovation and discovery. The launch of Doritos’ Space Cool Ranch chips is just the beginning of what promises to be an exciting journey into the unknown.